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Will Smith Congradulates Roger Federer on his Mutua Madrid Open Victory with the suite from his latest movie "Men in Black Three"

Federer & Williams Win Mutua Madrid Open | Blue Clay Controversy

It is quite apparent that the Mutua Madrid Open has created a sufficient amount of controversy. With the blue surface, being said to be fast, slick and a bit too slippery, why would the Mutua Madrid Open willingly create a dis-advantage for players? Each player must contend with the conditions of the slick blue surface, so in actuality their was no advantage to any of the players this past weekend.

Roger Federer was able to combat the court and the Czech, Tomas Berdych, winning the Mutua Madrid Open this Sunday (3-6 | 7-5 | 7-5) Roger Federer was also able to match Rafael Nadal’s record of 20 Masters titles with this latest victory. Roger did explain that he was more fond of the traditional clay, but with everyone being skeptical of the clay, he reserved his judgement and played the game.

Roger Federer raising the trophy for his latest victory at the Mutua Madrid Open May 13th, 2012

 

Will Smith Congradulates Roger Federer on his Mutua Madrid Open Victory with the suite from his latest movie "Men in Black Three"

Serena Williams created a statement for the young “pretenders” of women’s tennis when she powered to a crushing (6-1 | 6-3) victory over world number one Victoria Azarenka to win the Madrid Open on Sunday.

Serena Williams wins the 2012 Mutua Madrid Open

The subject of the clay has caused many to believe Mutua Madrid Open implemented this new surface as a way to put all the players at a level playing field. But with the blue colored clay being such a drastic choice, the question you truly need to ask yourself is; Was this clay a branding technique for Mutua Madrid? With the Mutua Madrilena Company sporting a surprisingly suspect blue logo and website, was this a ploy to exploit the Mutua Madrilena Brand.

Blue Clay was introduce by Ion Ţiriac, the owner of the Mutua Madrid Open, in 2009 on one of the outer courts of the Open. It has been said that the depth, compression and thickness of the particles all played a roll in the “slippery” court. But with Ion Tirac being a former tennis player himself, the controversy of the court might create long term effects with his hosting of the event, but this blue clay can and may be perfected so that it could be a “lasting tradition” in the Mutua Madrid Open. Yes it has stirred up quite a lot of talk but like all publicity stunts it requires quite a lot of talk to create a lasting impression.

Midwest Sports Blog Launch

Midwest Sports Blog Launch

We at Midwest Sports are proud to announce that we are taking a leap forward with the launch of our company blog. We will use this blog to gain a greater understanding of our customers, but return the favor by letting our customers know the Midwest Sports team.

Midwest Sports has spent years of research and focus on providing quality tennis products and top-notch customer service. We have since become a one stop shop for everything on and off the tennis court. With the technology breakthroughs in social media platforms, we have now taken on new ways of providing more for our customers.

Goals for 2012

Our main goal for 2012 has been to create a sense of community for our already loyal customers and new customers looking for a quality service. We like to think of ourselves as a modern ma’ and pa’ shop, we not only have all the bells and whistles. But we have a knowledgeable staff who can provide real answers to real tennis issues. Midwest believes that having the right information to make the right purchase is the heart and soul of this company. We know how important it is to feel confident on the tennis court.

Whats new with Midwest?

If you did not know already Midwest Sports offers you, the customer, the ability of searching for the right products for your specific skill set. With our simple and easy to read Information center you have the all the tools you need to make that next tennis racquet, tennis shoe, or tennis bag purchase.

Here is a list of everything our Tennis Information Center features:

  • How to select the best racquet
  • Selecting the best string
  • Finding your string tension range
  • Selecting the right grip size for your racquet
  • How to replace your tennis racquets grip
  • Increasing your grip size
  • Replacing your bumper guard and grommet set
  • How to select the right tennis shoe
  • Last but not least the rules of tennis

 

Offers and Contests

With the launch of our blog we would like to offer the chance for you the reader to join us in the conversation. So get involved and stay in touch because we will be announcing a new offer each month. As your tennis equipment provider it is our job to keep you up to date with all the latest information regarding tennis equipment, tennis news, tennis technology, and more. Follow our latest news and offers by visiting us on Facebook, Twitter, and Google+